I see marketing as a series of actions or steps towards achieving a particular end which satisfies the wants of consumers.This series of actioos includes advertising, distribution and selling of a product or services. This process also concerns or tries to be aware of and prepare for the future wants and needs of consumers and this is normally done through market research.
A market-focused or customer focused, orgaanisation determines first what its capacity to develop into something in the future for its final consumers. Since without marketing , the world wouldn't be as it is today,it equally has played an essential role in my life. This is in a sense that it has helped satisfy my needs and wants both presently and future in a form of products and services.It also provides a percieved benefit for me.The operational marketing level also plays a vital role in my life thus it executes marketing functions that attract and keep me as a consumer to maximaise the value derived as well as satisfy my desires with prompt servicesand my expectations are also met.
Marketing has allowed or helped me to move about freely from one place to the other, with the accessibilty to modern technologies.e.g:Internet, mobile phones and other electrical appliances. The series of acions which involves advertising crates awareness and also helps me notice or find whatever needed at a particular period.It thus warns me against false claims and inferior products.It as well stimulates my interest.
However, Marketing has become what it is today due to it's importance or significances in the lives of individuals and to members of soceity in general. This is explained furtherly by taking into consideration it's macro and micro environmental forces.The macro environmental forces which includes political ,legal, regulatory, societal greeen,tecnological, economics and competitive examines the economy as a whole to explain broad aggregates and thier interactions.They are also characterised by as micro-based modeling of sectors, including rationality oof players, efficient use of market information and imperfect competition. It finally helps to protect the consumers in the end.
Micro environmental forces also examines the behaviour of both firms and individuals and their interactions through individual markets , given scarcity and govermental regulations.
Finally marketing is also co-working, which uses competitive tools. Money is usually exchanged into goods or services.Operations are fit with present business environmente.g:The government poliy sometimes changes and there are also changes in a competitve environment. One ought to make profit as well in the end.
Sources:Wikipedia, the free encyclopedia.
