Marketing environment

Coca-Cola is a type of carbonated soft drink sold in stores, and vending machines in more than 200 countries. It is produced by The Coca- Cola Company and is often referred to as Coke.It was intended as a patent medicine when it was invented in the late 19th century by John Pemberton, and was later bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th.

There are many brand names under Coke and the common diet is Coke.The Coca-Cola Company owns and markets other soft drinks that do not carry Coca-Cola brand marking, such as Sprite, Fanta, Pibb, and others.